The wonderful blogger, That’s Not My Age, had a very interesting post this week concerning a subject that is near and dear to my heart: clothing and shopping!
Specifically the article was about a survey that was recently completed in the UK about how older women feel about fashion. Big survey — they interviewed 2,000 women over 50 — and not surprisingly, most of them (80%) felt that the “High Street ” (British symbol for high quality shopping) did not cater to them.
The article in the British Newspaper, The Guardian, goes on to say, “Though females aged 50 and over are one of the most powerful consumer groups in the UK, spending more than £2.5bn per season on fashion, according to Kantar Worldpanel, 61% felt their age group is forgotten by the high street.”
As I have said many, many (add fifteen of those many’s), I DON’T GET IT! “One of the most powerful consumer groups” and no one is paying attention?!
Something else is going on here, because one thing that I know about the market economy is that purchasing power is a big deal. So what is it about that $3.9 billion that retailers don’t get?
What am I missing? Or, more importantly, How Come?
And not to leave on too sour a note, here’s some Age Appropriate/Fit and Flatter clothing that caught my over 70 eyes.
As 73-year-old artist Sue Kreitzman, shown above, says, ‘Growing old is a privilege, an adventure. You think about death but you choose life – just don’t wear beige, it might kill you.’
Words to live by, for sure.